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Terms of Service

Disclaimer

All information, teaching materials and demonstrations provided on this website and/or in the courses are for educational and general informational purposes only and do not constitute medical advice, diagnosis and/or treatment.

  • What is Beauty Inc., its collaborating instructors, and the organizations authorized by What is Beauty Inc. to conduct direct promotion (advertising) in Hong Kong (collectively, "we") are not registered medical institutions or medical personnel. Therefore, the content of this course should not be considered as advice or a substitute for that of a doctor or other qualified medical professional.

  • If you have any health problems, chronic illnesses, are pregnant, have allergies, or are currently using medications, you must consult a qualified medical professional before trying the methods shown in this course or using related products.

  • All participants are fully responsible for their actions and any consequences that may result from using the information provided in this course or operating on their own.

  • We and our partners shall not be liable for any direct, indirect or incidental loss, damage or injury that may result from the use or misuse of the contents of this course.

By browsing this website, registering, logging in, or participating in courses, you indicate that you have read, understood, and agreed to all the above disclaimers and contents.

Terms of Use

  • By using this website, you agree to and accept the course policies of What is Beauty Inc. and/or its authorized direct marketing (advertising) agencies in Hong Kong (collectively, "we").

  • All intellectual property rights and copyrights of our course content, teaching materials, and training materials belong to What is Beauty Inc. Without the written authorization of What is Beauty Inc., it is strictly prohibited to reproduce, reprint, copy, or reproduce such content in any form for commercial or non-commercial purposes.

  • All text, images, designs, and other content on this website are copyrighted by What is Beauty Inc., unless otherwise legally authorized. Some content used with third-party authorization (such as image library materials) may not be individually credited, but is still protected by intellectual property laws. Any unauthorized use (including reproduction, copying, or reprinting) constitutes infringement, and we and the relevant rights holders reserve the right to pursue legal action.

  • If this website inadvertently misuses or infringes on content belonging to other rights holders, please notify us in writing immediately, and we will remove or correct the relevant content immediately.

Privacy Policy

Last Updated: October 2025

 

1. Our Commitment

What is Beauty Inc., together with its authorized entities in Hong Kong that conduct direct promotion (collectively referred to as “we,” “our,” or “us”), is committed to protecting your personal data and privacy.

This Privacy Policy Statement (“Statement”) explains how we collect, use, store, and disclose your personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Hong Kong Special Administrative Region (“the Ordinance”).

 

2. Collection and Purpose of Data

When you use our website, enroll in a course, or contact us, we may ask you to provide certain personal data.

 

Types of data collected: This may include, but is not limited to, your name, email address, mailing address, phone number, and payment information (e.g. credit card details).

 

Purpose of collection: Your personal data will be collected and used only for the following purposes:

 

To process your course enrollment and related administrative matters;

To communicate with you regarding courses, inquiries, or customer service;

To process course payments;

To maintain your student records;

To comply with disclosure requirements under Hong Kong law.

 

3. Disclosure and Transfer of Data

Your personal data will be kept strictly confidential. We will not share or disclose your data to any third party except under the following circumstances:

 

Payment Processing: To process your payments, we may need to provide your payment information to third-party payment service providers (such as Klarna or other banks/credit card companies).

Legal Requirements: When required by law, regulation, court order, or government authority, we may disclose your data as necessary.

Service Providers: To facilitate our operations (e.g. IT system support), we may engage service providers bound by confidentiality agreements.

 

4. Data Security and Retention

We take all reasonable and practicable steps to protect your personal data against unauthorized access, processing, loss, or misuse. Your data will be securely stored.

 

We retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected, and in compliance with applicable laws and regulations on data retention.

 

5. Direct Marketing

We may use your personal data (including your name and email address) to send you information about our latest courses, promotions, or events.

 

We will only do so with your explicit consent. You may indicate your consent at the time of enrollment or through our website form. Even if you have consented, you may withdraw your consent at any time by clicking the “Unsubscribe” link in our promotional emails.

 

6. Access and Correction of Data

Under the Ordinance, you have the right to:

 

Ascertain whether we hold your personal data and request access to such data;

Request correction of any inaccurate personal data held by us.

 

To make such a request, please complete and submit the relevant form. We may charge a reasonable fee for processing data access requests.

 

7. Consent to Policy

By browsing our website, registering, logging in, or enrolling in our courses, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy Statement.

 

8. Amendments to the Policy

We reserve the right to amend this Privacy Policy at any time. Any changes will be posted on this website without prior notice. You are encouraged to review this Statement regularly for the latest version.

 

9. Contact Us

If you have any questions about this Privacy Policy, please fill out the contact form [here].

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